Styles from Tokyo
AI imageJapanBoldTokyo Pop
Playful pastel graphics.
AI imageJapanLightTokyo Soft
Gentle, rounded colour.
AI imageJapanMediumTokyo Velvet Mauve
Blurred mauve, quiet satin polish
Stories
How to Wear Tokyo Velvet Mauve
A practical guide to blurred mauve lips, soft brown liner and a satin base, with tips for adjusting the look day to night.
Tokyo's Neighbourhoods as Beauty Moodboards
Harajuku, Shibuya and beyond: how editors use Tokyo districts as loose inspiration for makeup moods, not rules.
From kawaii to gyaru: Tokyo's many looks
Subcultures shape some of Tokyo's most recognisable styles.
Style names are editorial categories. They do not define or generalize how people from any place look or what they prefer.